How to Implement Quantitative and Qualitative Method Continue reading on Medium »
UX Research
Teaching your user’s how to use your product.
Part of my job as a UX Researcher is to look at methods that can be applied to the design of solutions for our digital products. Continue reading on Medium…
User Interviews: Guide To An Insightful UX Interview
How to do a good user interview? Do you REALLY know your users’ pain points or are you just seeing the top of the iceberg? Let’s face it… Continue reading…
How to Design Apps for Kids
I was always intrigued by the seamless experience that kids have while using mobile apps. Continue reading on Bootcamp »
Click Me, Maybe?— The Art of Crafting the Perfect Call to Action Button
As a UI/UX designer, one of the most crucial aspects of my work is crafting the perfect call-to-action (CTA) button. It might seem like a… Continue reading on Medium »
Ways to use data in User Research when you do not have web analytics
In user research, data is essential to understand the needs, behaviours, and preferences of users. However, when you’re working on a… Continue reading on Medium »
Improving Public Transport with Design Thinking: A Citymapper Case Study
Today, millions of people use apps to accomplish a variety of tasks, from shopping to communication, to productivity and travel planning… Continue reading on Medium »
The Power of Emotion in UX Design: How to Design Products That Evoke Positive Feelings in Users.
As human beings, we are emotional creatures. Our emotions play a crucial role in our decision-making process and ultimately, our overall… Continue reading on Medium »
AI Users Are Neither AI Nor Users
Are “AI Users” and “testing your design with AI” good replacements for including human users in our research? Continue reading on R Before D »