We work for a company that builds enterprise tooling for technical developers or admins to build and manage large applications like shopping or HR websites, in addition to many other…
Usability
The Role of The Scientific Method & Intuition in UX
The scientific method is one of the more widely understood processes of obtaining evidence-based subject matter knowledge. It is a process of carefully and systematically collecting and evaluating empirical evidence to…
A UX Perspective on the PlayStation Store
The latest version of the PlayStation store was released last year, but thus far reviews have been very mixed. Some users have become so frustrated with the new UI that…
What will UX be like in 2021?
As we close out 2020, let's reflect on the past year and look ahead to what’s likely in store for the UX industry next year. Despite a pandemic and other…
Business Strategy
Designing for the New Reality: Getting Rid of Pre-COVID Assumptions
Who would have expected that a global pandemic would have been the stimulus to radically increase the usage of digital spaces we employ every day for…
A Look into Predictive Eye Tracking Tools
When you think of eye tracking you probably envision a clunky piece of hardware and the need to spend hours in a research lab with participants. Predictive eye tracking is…
Designing for Customer Intentions: Part 1
In the early days of design, website navigation was organized per department or line of business. We need to design more human-centered navigations, aimed at creating organic conversations with users.…
Behavioral Science Can Help to Create the Right Mental Model for your Users
Mental models are a bit like windows in a house. If you look outside from one window, your view is different from another. As product designers, we get to build the…
The Era of UI Unification
Back in the early days of the Web, a lot of UI decisions were made on the fly, often having completely different sources of inspiration. There were few boundaries set:…
Quarantine UX: The “New Normal”
The digital revolution has been brewing for years, but the pandemic has hastened the change. According to Microsoft CEO Satya Nadella, “We’ve seen two years’ worth of digital transformation in…