Interacting with apps and websites can sometimes be frustrating. Have you ever encountered a link, button, or image that just won’t respond the way you want it to, no matter…
UX Strategy
Optimizing the Intranet Employee User Experience
With a recent jump in the number of employees working remotely, many companies are improving their digital communication and collaboration tools. Intranet is among the top tools companies modernize. However,…
New UX Books for Your Summer Reading
Summer is finally upon us and it's time to start planning your reading list for lazy days at the beach. Several noteworthy UX books came out this year covering a…
Keeping Personas and Journeys Engaging and Relevant
Most personas and journey maps are dead shortly after arrival. A common reason why these documents are abandoned is that they eventually no longer represent the current customer or the…
UI & UX
The Role of The Scientific Method & Intuition in UX
The scientific method is one of the more widely understood processes of obtaining evidence-based subject matter knowledge. It is a process of carefully and systematically collecting and…
A UX Perspective on the PlayStation Store
The latest version of the PlayStation store was released last year, but thus far reviews have been very mixed. Some users have become so frustrated with the new UI that…
What will UX be like in 2021?
As we close out 2020, let's reflect on the past year and look ahead to what’s likely in store for the UX industry next year. Despite a pandemic and other…
Quarantine UX: The “New Normal”
The digital revolution has been brewing for years, but the pandemic has hastened the change. According to Microsoft CEO Satya Nadella, “We’ve seen two years’ worth of digital transformation in…
UX Researchers Can Become Leaders in a Designer’s World
While UX has seen an increase in the level of leadership over the years, those taking the reins of the teams have largely come up the ranks from visual or…
The Conversational Experience Playbook Part 1: Research And Define
The Conversational Design Playbook: This article is the first part of a 3-part series that outlines an end-to-end framework for delivering great conversational experiences. This playbook will help designers to…