The days where marketers had to rely on pure assumptions to generate customer avatars for their buyer personas without reliable data were… Continue reading on UX Collective »
UX Research
Why are MVPs so important?
Defining a Minimum Viable Product — What is it and why is it important? Continue reading on Medium »
Brick by Brick — Building a user-centric Metaverse
As a UX Researcher, I spend a lot of time evaluating whether new websites and apps are user-centric or not, and if they aren’t, telling my… Continue reading on Medium…
UX Research
UI/UX Case Study | IKEA Indonesia App — Part 1 UX Writing
PROJECT OVERVIEW Continue reading on Medium »
UI/UX Case Study | IKEA Indonesia App — Part 2 UI Design
In a previous part, I already elaborate the UX research. In this part, I focus on the result and design. Continue reading on Medium »
Cognitive Science and User Experience
Why UX Professionals and Product Managers should be aware of cognitive science? Continue reading on Bootcamp »
UX Research
Case Study: Art Gallery App
PROJECT DURATION- Sep 2022- Nov 2022 Continue reading on Medium »