Confirmation bias in UX is a cognitive bias that occurs when people analyse information in a way that fits their beliefs or ideas. Continue reading on Medium »

The struggles of a UX Researcher trying to purchase a fancy new product & how it could have been smooth and customer-centric. Continue reading on R Before D »

For my Dissertation for MSc, I designed an app for international students in the UK regarding their mental health after relocating to the… Continue reading on Bootcamp »

A product designer is a crucial component of the creation of any product, whether it be digital or real. They are crucial in developing… Continue reading on Medium »

User research is a crucial aspect of UX (user experience) design, as it helps designers understand the needs, goals, and behaviors of… Continue reading on Medium »

A customer journey map is a visual representation of the steps and interactions a customer has with a company or product, from start to… Continue reading on Medium »

Factors influencing the decision-making process while booking an Auto rickshaw or Cab. Continue reading on Medium »

UX Benchmarking evaluates user experience by measuring specific metrics and comparing it to similar products in the market. This helps… Continue reading on Medium »