Neste artigo compartilho, detalhadamente, como foi a experiencia de planejar e executar uma pesquisa exploratória com foco em conhecer os… Continue reading on Medium »
UX Research
Difference between CX / UX /UI

UI (User Interface) and UX (User Experience) are both important aspects of designing digital products, but they are different concepts… Continue reading on Medium »
BOOKING.com — Plan your flight and accommodation. Together. At a time.

UX/UI DESIGN PROJECT — IRONHACK BARCELONA 2022–2023 Continue reading on Medium »
Uncovering the $300 Million UX Mistake: The Power of Thoughtful Design

How a tiny design tweak by a UX researcher turned a struggling e-commerce platform into a profit machine! Continue reading on Medium »
Case study: Highlighting the AI technology of The Newsroom’s app

Improvement of the existing app and adding one new product feature. Continue reading on Medium »
Redesigning the Checkout flow of the Big basket app to improve conversion

Artchitecturing the flow again after evaluation Continue reading on Medium »
R.O.A.M. to Find Your Way: Why Research Teams Need a Prioritization Framework Now More Than Ever

Research is at a crossroads. Continue reading on Medium »
Mosquito Bats — A Case Study

Yeah, I know this is what you thought after reading the title. But, wait I got a point. So, let us compare a Mosquito Bat with a Tennis… Continue reading…
Understanding UX Research: The Methods of Analysis and Analytics

UX research is an important tool for improving user experience. It helps identify problems users face when interacting with a product… Continue reading on Bootcamp »
3 ResearchOps Questions for Novania Savitri, Bukalapak

A ResearchOps Member Spotlight — Discovering the field, thinking of yourself as a researcher of researchers, and growing the ResearchOps… Continue reading on researchops-community »