See what transformational forces and change-making awaits at the Advancing Research 2023 conference by Rosenfeld Media. Continue reading on Medium »
UX Research
The Art of Engagement
Balancing the roles of Project Management, Account Management, and Strategy Continue reading on Medium »
Um processo de design focado no usuário
Contexto > Problema > Entendimento > Pesquisa > Ideação > Solução > Testes > Feedbacks > Melhoria contínua Continue reading on Medium »
UX Research case study: Hedvig insurance
In 2020 I worked together with Hedvig, a modern insurance company. Continue reading on rikkekoblauch »
UX Research
If you love your design, don’t do user research on it.
You’re likely to focus on what you love, and find the data to support it. Beware the effects of confirmation bias! Continue reading on Medium »
Beyond the Filter: A UX Design Case Study on Instagram’s Journey to Monetization
Introduction: Instagram, the photo and video sharing platform, has grown from a simple photo-sharing app to a massive social media… Continue reading on Medium »
Spotify vs Apple Music: A UX Design Case Study on the Battle for Audio Streaming Supremacy
Introduction In the world of music streaming, two major players have emerged as the leaders in the industry — Spotify and Apple. Both… Continue reading on Medium »
Learning from Onboarding Failures: A UX Design Case Study on Common Mistakes to Avoid
Introduction: Onboarding is a crucial stage in the customer journey, as it sets the tone for the user’s overall experience with a product… Continue reading on Medium »
Supercharging Email Productivity: A UX Design Case Study on Superhuman’s Approach to User…
Introduction: Superhuman is a popular email management tool that has revolutionized the way people manage their email. With its focus on… Continue reading on Medium »
Maximizing Revenues with User-Centered Design: A UX Design Case Study on Improving SaaS Upgrade…
Introduction: Software as a Service (SaaS) companies have grown in popularity in recent years due to their flexibility, cost-effectiveness… Continue reading on Medium »